Last Updated Effective: September 4, 2020
OUR PRIVACY PROMISE
EXPLANATION OF OUR SERVICE
Our Services give parents a home for all of the memories they capture of their children, and family as they go about their daily lives ranging from quotes, conversations, stories, photos, videos to audio memories (collectively, the “Content”). Your Content can be stored privately, shared with a limited group of people which are invited by you, or shared with the public through the “HootStream” or through social media.
INFORMATION WE COLLECT
When you create an account we may collect certain personally identifiable information, like your name, email address and phone number (and you may provide other personally identifiable information, such as your address, if you purchase goods from us (collectively, “Personal Data”) as well as information that is not personally identifiable, including information such as a user’s design preferences, engagement value of certain Content, significance of certain Content to certain types of users, and key words used in Content or any other information that does not personally identify you (“Non-Personal Data”). If Non-Personal Data is stored or associated with Personal Data then we will treat it in the same manner as Personal Data. “Data” refers to your Personal Data, Non-Personal Data, and Content that you provide through the Services. The principal types of Data that we collect include:
YOUR SHARING CHOICES
You are in control of what Personal Data and Content gets shared with others through our Services. We will not share or sell your Personal Data or Content that identifies you without your permission except as set forth herein. You may grant permission for LittleHoots to share certain Personal Data or Content by selecting the appropriate option within the Services related to such Personal Data or Content, by affirmative correspondence with us, or if you share Content on our HootStream or through external social media networks (Facebook, Instagram, etc.). Please keep in mind that once Content is shared publicly or to a third-party service, we no longer have any control over who can view the shared Content or what information is gathered by other people or services. LittleHoots is not responsible for the compromise of any invited viewer’s email account in any case or such user LittleHoots account credentials due to the fault of such user which may allow unintended third parties to view your content.
You also grant a nonexclusive, irrevocable, worldwide, perpetual, unlimited, assignable, sublicenseable, fully paid up and royalty-free right to reproduce, prepare derivative works from, distribute, display, perform, publish, remove, retain, add, process, and analyze, your Shared Content, in any way now known or in the future discovered, without any further consent, notice and/or compensation to you or to any third parties in connection with (1) our online or offline advertising and promotional efforts (2) licensing and commercialization opportunities (including merchandising and other product usage) or (3) otherwise in connection with our provision of the Services (e.g., weekly or monthly quote roundups of highlighted Shared Content on platforms including the Huffington Post, Today Show, etc.). Merchandising may include physical and/or virtual products (including but not limited to calendars, books, mugs, t-shirts, clothing, key rings, pillows, bags, drink ware, coasters, flags, ornaments, magnets, canvas, holiday ornaments, etc.) to be offered for sale by LittleHoots or third party sellers, including sublicensing to LittleHoots’ brand partners for printing, publishing, and other commercialization including but not limited to on their products and used to promote their brand, products and/or services outside of LittleHoots’ service. (e.g., tissue boxes, milk cartons or cereal boxes, etc.).
The HootStream is the public feed within the Services which allows users to share content with the LittleHoots community and the general public. Any LittleHoots user can view the HootStream via the app. Any person visiting our website or viewing our social media channels can also see content shared on the public HootStream. When a user chooses to make Content public, we will do our best to share it an appropriate manner, however, it can be reshared and once a third-party reshares, it is out of our control.
USE OF DATA COLLECTED BY LITTLEHOOTS
LittleHoots will use your Personal Data to provide you the Services. Non-Personal Data will be used to enhance your user experience and for other business purposes as set forth herein. Non-Personal Data may also be used in an aggregated manner to allow us to identify specific insights and trends about certain topics. This aggregated insights data may be transferred or sold to third parties for their respective business purposes, provided that your Personal Data will not be included with any such transferred data without your express written permission in each instance.
LittleHoots also uses certain third parties to help us provide, improve, promote and protect the Services. For example, we may use third parties to help us provide customer support, manage our ads on other sites or assist with data storage. These third parties may access, process or store your Data to perform tasks only for the purposes we’ve authorized. We also may share with other third parties aggregated or anonymized information that does not directly identify you. If we’re involved in a reorganization, merger, acquisition or sale of our assets, your Data, including your Personal Data, may be transferred as part of that transaction but otherwise your Personal Data will not be sold by LittleHoots.
THIRD PARTIES AND ADVERTISEMENTS
We may permit third party brand sponsors to sponsor or promote individual pieces of your Shared Content. Generally, these promotion efforts will be targeted at Shared Content on the HootStream that relates to or involves topics related to the sponsor’s products or services. In such cases, the brand sponsor will not have access to any Personal Data related to your Shared Content unless you have shared such information as part of sharing the Shared Content.
PROTECTION OF DATA
We use a variety of commercially reasonable security technologies to protect your Personal Data from unauthorized access, use, or disclosure. However, the use of such security technologies is not, and should not be considered to be, any guarantee or warranty by us that your Personal Data will not be accessed by third parties, or that we will use all available security technologies to prevent unauthorized access to, use, or disclosure of your Personal Data. There is no guarantee that your Personal Data may not be accessed, disclosed, altered, intercepted or destroyed by a breach of any of our security technologies. In the event of any breach of Personal Data you will be notified as required by law. It is your responsibility to protect the security of your login information. Please note that emails, instant messaging, and similar means of communication with other users of the Services are inherently insecure, and we strongly advise you to not disclose any confidential information through these means.
ACCESS AND RETENTION
To modify or delete the Personal Data, log into the Services and update your profile. To the extent required by law, we’ll provide you with a copy of your Personal Data that we maintain upon request. This request may be subject to a fee to the extent permitted by law. We may retain your Data, including personally identifiable information, following a request for removal if we believe it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. We may also retain and use your Data if necessary to provide the Services to other users. Similarly Data you have shared with others, or that other users have copied, may also remain visible or under the control of such users. We disclaim any liability in relation to the deletion or retention (subject to the terms herein) of Data or any obligation not to delete any Data. We do not control when search engines update their cache, which may contain certain public profile information that has been removed from our publicly viewable database.
If a user shares something inappropriate on the HootStream, we will do our best to remove the content expeditiously, however, we are not liable for any offensive or inappropriate content shared on our HootStream.
The Services are intended for use by parents to share memories about their children with other adults. All content provided to LittleHoots about children under the age of 13 is provided with parental consent in compliance with applicable law and because it’s the right thing to do. We do not knowingly collect personal information from children under 13. If you are under 13, do not use the Services. If we learn that we have collected or received any personal information from a child under 13 other than in accordance with law, we will delete that information.
LOCATION AND STORAGE
Data that you submit through the Services may be transferred to countries other than where you live (for example, to our servers located in another country). We also transfer your Data to redundant backup servers around the world to help ensure that your Data will not be lost in the event of equipment failure. We also may store information locally on the devices you use to access the Services. We also may transfer information to third parties outside your home country or the United States for processing or to support the Services.
If we are required by law, it may be necessary to provide access to your information and content.
UPDATES TO THIS POLICY