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Blog

22 May

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LittleHoots 1.0

May 22, 2014 | By |

Launching a mobile application is a little surreal – even for those of us who work in a tech field and are accustomed to launching apps or other digital commodities on a daily basis.  When you’re creating and launching your own product, the stakes are a little higher.  You want everything to be perfect.  You’d rather not have to iterate seven times before users and potential customers use it.  However, from the feedback we’ve received, users do seem to be a little more understanding when you use the word “beta” or “version 1.0” to describe the state of the application.  With that said, we’d like to give you an update on the first version of the LIttleHoots mobile app and also tell you about all the exciting things that have been happening to date.  The app has been live in iTunes for a little over 2 weeks.  To date, we have over 350 active users who’ve created over 900 memory tiles and the feedback has been really positive. Keep it coming!  The two major bugs that were present in the first version have been fixed in the version currently available for download.  We anticipate being able to launch our Marketing campaign on or around June 20th.

To help us get the word out, we hosted a launch party on Saturday May 10th at OfficePort in Kansas City, MO, where we office and we invited some of our friends and families.  These “friendlies” are also our first users.  The launch party was a way for us to thank all the people who have been so supportive of our journey and for us to keep getting the word out about our app.

Launch Party Launch Party 1 Lacey Launch Party

What can you do to help?  Download our app!  Tell us what you like, what you’d like to see changed.  We want to hear from you!  Tell your friends.  Do you know someone who would enjoy our app?  Share it with them!

Thanks for your continued support! Until next time!
The LittleHoots Team

24 Apr

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Painting Our Lives With Memories

April 24, 2014 | By |

Why are Memories Important?

Life’s memories are important. They carve our souls; they mold our lives. They serve as a reminder of our past, a snap shot in time long after the original moment has passed.  These reminders, whether captured in photographs, video or quotes, help to bring us back to the original moment in time, evoking emotions associated with that memory.  A memory is a way of holding onto things we love, the things we are, the things we never want to lose and shape us into the people we are intended to be. Things end but memories last forever.

Momentos of the Past

Photos, videos and quotes help us recall moments from the past.  Whether you’re capturing memories using old school techniques and storing them in shoeboxes or using modern day apps like Instagram and Facebook, memory capture is an important part of life.  But paper photographs fade or are easily damaged.  Social networking apps like Instagram and Facebook are great but memories shared on these platforms get lost in the noise.

Capturing Memories Forever

We know memories are important and we want to help our users capture and keep these memories forever. This is the reason we created the LittleHoots mobile application.  The mobile application, which launches on May 6th, will help users capture memories in a beautiful and meaningful way.  It also allows memories to be stored forever.  From the focus groups we’ve conducted, we know that storage tops the list of importance for users of a memory keeping application.  And our application will include unlimited storage upon launch.  In addition to storage, we’ve created the ability for users to easily drop their memories into designer “Memory Tiles.” Memory Tiles will allow users to capture those important moments and turn them into HallmarkTM quality works of art that can be framed.  And we know they are Hallmark quality because Eric Disney, HallmarkTM illustrator with 36 years of experience, is a member of the LittleHoots team.

“..in the end, all that really matters isn’t the things you did, but what its effects are today, not the knowledge you have learned, but how you applied it, not the words that were said, but how they made you feel, and most of all, not the moment of occurrence, but how its now just a part of our memory.. Everyday, we make memories.. Let’s paint our lives with happy ones…”  — Anonymous

 

LittleHoots Eric Disney

 

 

 

 

LittleHoots Memory Tile 1

 

 

 

 

LittleHoots Memory Tile 3