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10 Feb


Heart-Melting Hoots

February 10, 2017 | By |

With Valentine’s Day just around the corner, we were thinking about some of the most heartwarming hoots you’ve all shared over the past three years. Which, of course, led us to the obvious: Contest Time!

Submit up to 3 of your most heart-melting hoots (and don’t forget to ‘share the love’ with family and friends.) You can give as many hoots as you want, but you can only give one to each memory.

The hoot that gets the most love will receive a custom piece of original artwork featuring their memory!  Voting ends at midnight (CST) February 19th!

09 Feb


Vote on Design Packs

February 9, 2017 | By |

(FREE) design packs are coming… but which ones?

We were super sad we were only able to include four design packs with the critical update we had in January. Since the designs from the original app aren’t compatible with the updated app, we’re working on building up our design offerings again.

And we’ve got a million ideas. Cast your vote for your favorite below so we know what you think is worth working on! (Pick carefully! You can only vote once.)

Backgrounds and frames made with bright crayons
Sparkly backgrounds and elegant borders
Graphic, bold colors in halftone patterns

27 Jan


A Critical App Update

January 27, 2017 | By |

A new and improved version of LittleHoots is launching today. First and foremost, if your phone isn’t set to auto-update, take a second to do three important things before you upgrade:

Style and save any “drafts” you have.

Double check your Relationships

Make a note of your login ID

Step-by-step instructions for each are listed below.

So what’s so critical about this update? In short—due to circumstances completely out of our control— we found out the very foundation of the original LittleHoots app is vanishing. Completely.

We’ve got plenty of notice, so we’ve spent the last year (and change) completely focused on  rebuilding LittleHoots.  We had to start right back at square one, but we took the opportunity to re-imagine how we could help parents capture those precious everyday moments.

The “vision” we’ve had has always included more than the app you’ve come to know, and with this update, more of that vision has is now a reality.  We have more planned for the future, but for now, we’ll share the new features you’ll find:

  • Entirely rebuilt from the ground up! New Interface design, iPad support
  • Three new memory types: capture stories, upload photos or videos
  • The ability to edit memories (created with LittleHoots 2.0 and later) after they’re saved
  • A private network! Invite a spouse to contribute, or close family and friends to keep up with the kids
  • An in-app community feed for memories too-good-not-to-share
  • All new design packs with improved options for design customization
  • Photo filters for pictures uploaded to quotes, conversations or stories


We have more planned for the future, and as always, we love to hear your ideas too. (Just drop us an email)

Step-by-step instructions

Style and save any “drafts” you have.

Drafts are going away and you won’t be able to access them in the new version, so finish them up.

  1. Go to the main menu in the app (upper left corner).
  2. If the first icon has a little number by it, then tap it and style any memories you want to keep.
  3. If there’s no number by the “Drafts” icon, you’re good to go.
Double check your relationships.

In the new version, we’re separating adults from kids, but we don’t have enough information to automatically convert everything *perfectly* for you.

  1. Go to the main menu in the app (upper left corner).
  2. Open up settings, then “My People”.
  3. If a child appears in the “Others” section, temporarily change them to family relationship (a child, grandchild, or niece/nephew) even if they’re not one of those things. Once the new app comes out, you can change the relationship to what it really is.
Make a note of your login ID.

We get a LOT of emails that come down to forgotten user IDs and when you update to the new app, you’ll automatically get logged out.

  1. Go to the main menu in the app (upper left corner).
  2. Open up settings, then tap “me”.
  3. If your “Login Information” section is blank, it means you connected through Facebook. (Don’t bother adding an email address) If your email address is there, it means you manually created an account and that email address is your user ID.

Also know:

None of the design packs in the current app are compatible with the new app. Everything you’ve styled will be saved just like it is, but you won’t be able create new memories with them once we switch over.  We’ve got all new (free) design packs ready to go and we’ll be adding more every month. If you’ve purchased premium packs, we’ll automatically be giving you a credit to use towards packs in the future. (We expect to release new premium packs in March)

08 Nov


What 29 kids think about the candidates.

November 8, 2016 | By |

Today our country elects its 45th president, and while “the media” has bombarded us with angles and ads, we thought we’d get a fresh perspective and find out what — if anything— kids were saying about the candidates and the presidency.

Once we dug in, a couple things became clear— the kiddos are picking up much more than we expected. They’re processing what it all means through the world as they understand it. This made for some sweet, hilarious, and sometimes shockingly insightful quotes and conversations.

We’ve collected some of our favorites here (as always, shared with permission of the parents).

02 Jun


Father’s Day Memories

June 2, 2016 | By |

Vote for your three favorite memories.

(You can vote 3 times every 24 hours!)

Submitted by Bethany Eskro
Submitted by Carrie Shimkofsky
Submitted by Ben Worley
Submitted by Resha Willis
Submitted by Becky Maguire
Submitted by Ben Worley
Submitted by Jill Penna
Submitted by Jessica Hope
Submitted by Amy Southerland Dorn
Submitted by Becky Maguire
Submitted by oneorangedaisy
Submitted by Elizabeth Leed
Submitted by Rosemary Gustin
Submitted by Candace Nelson
Submitted by Rosemary Gustin
Submitted by Stephanie Dittel

07 May


Oh, MOM!

May 7, 2016 | By |

Screen Shot 2016-04-14 at 4.11.36 PMWe here at LittleHoots celebrate and give a big ‘ole “HOOT-HOOT-HOORAY!!!” to these Mom-Persons in our lives….and we can think of no better way to show our love to them than by having our very own staff of copywriters—arguably the largest group “employed” by any organization—share their wisdom, advice and no-holds-barred observations of the noble profession of Motherhood for all to enjoy and ponder. Who ARE these copywriters you ask? Why, the kiddos themselves—duh! Here’s to a Happy Mother’s Day brought to you by LittleHoots!

Over 60,000 parents around the globe use The LittleHoots app for iPhone to capture quotes and conversations with their children. 190,000+ memories have been saved with LittleHoots. See more wise and wonderful hoots on Facebook and Instagram.



Screen Shot 2016-05-06 at 8.37.52 AM Screen Shot 2016-05-06 at 4.29.29 PM Screen Shot 2016-05-06 at 4.10.28 PM Screen Shot 2016-05-06 at 4.09.38 PM Screen Shot 2016-05-06 at 3.39.13 PM 12705362_491997794320366_7103526756863124354_n 12187657_483915801795232_3836692529192712234_n 10402666_476306259222853_6836433070787017230_n 1185073_499948230191989_5420205316889648745_n

21 Dec



December 21, 2015 | By |

Life can be a chaotic mess sometimes, right? The struggle is real. It’s hard to slow down and notice the beauty in the world around us because we’re just trying to survive, to tame the to-do list and manage the schedules. I know you feel the tension. We all do … especially if you are a parent and especially this time of year.

Inspired by an eye-opening series at my church this month, here’s what I’d like to invite you to ponder this holiday season:


Children seem to radiate with something magical. Have you noticed? I believe it’s some fantastic concoction of pure joy mixed with sprinkles of hope and a large dose of wonder. It’s crazy beautiful. You were a child once and you had that exact same glow. Don’t you remember? I know it’s hard to recall, but look no further than the children in your life to help you.




I want you to listen. I want you to stop what you are doing right now (It’s most likely not as important as you think it is) and listen. Get down on the floor. Tickle them and roll around a little bit. Listen to the giggles. Listen to their stories and look into their little eyes. Look directly into those little eyes. Find out what’s important in their world and take it as seriously. Ask them questions and watch their little faces light up with joy when they realize their world is important to you. And you will notice something … something beautiful and profound. You will realize that children have something to teach us. They can see something that most grown-ups choose not to see anymore.

Children look at the world with awe and wonder.



Children see the things around us that we have allowed to become stale and ordinary. They see it in the smallest and most seemingly insignificant things. And they see the world from arguably the most unique perspective. They are fierce and free and they are reminding us of the astounding beauty that surrounds us everyday. Are you listening? As we grow older, the ability to stay young at heart is truly a strength. Wonder allows us to recognize that there is an artist at work in this world. It allows us to believe more deeply. Childlike wonder is something we all started with and we can keep it alive if we simply try.tfss-190b93f8-e8af-4351-aba8-c067389e8ccd-parseHighResMemoryTile


So as we enter this holiday season, I ‘m asking you to watch. Watch with the eyes of a child. What kind of beautiful and wonderful things are in your life? What are your kids helping you see?

Over 50,000 parents around the globe use The LittleHoots app for iPhone to capture quotes and conversations with their children. 150,000+ memories have been saved with LittleHoots. See more wise and wonderful hoots on Facebook and Instagram.

17 Nov


Meet the Lipinski’s

November 17, 2015 | By |

As the LittleHoot’s elves [Mama Hoot, Lacey Ellis and me, Intern Hoot] prepare the workshop and gear up to put together the inaugural round of books you guys have ordered, we have been surprised and delighted to see [in many cases for the first time], all of the wonderful memories that have been captured by y’all. What better way to wrap up the year than to create a book of those special and magical moments with your families [and friends!] that might otherwise be forgotten over time?
That being said, the other day we elves were stopped in our tracks by the memory tiles created by Lidia Donajczyk-Lipinska of her family—“Mama”, “Tata”, and baby Bruno, aka the Lipinski Family. Here is the first one we saw.
2015-11-08 16.23.45
Amazing, yes?!? Not only is the photo beautiful, but the approach that Mama and Tata have taken to create their book is a unique and innovative way to welcome Sir Bruno into the world, and particularly into his parent’s hearts. We elves were wowed as we saw the rest of the selections made for their book which consisted of hopes and wishes not only from the parents, but from family and friends as well. Of course baby Bruno, born in June of this year, doesn’t have much to say at this point, so the whole idea of quotes and conversations for the Lipinski’s has morphed into a series of beautiful messages and photos for him to savor when the time comes.
As you can see from the different [from English] language used in some of the tiles [which Mama and Intern took an embarrassingly long time to figure out was Polish], we knew that this was one special family with one special story. Intrigued, we reached out to them to see if they might share a bit of their journey. Mama Lidia could not have been more gracious when contacted by us.
2015-11-08 16.23.23 2015-11-08 16.24.10
Imagine this—Far away, in the land called Poland, there lived across the street from each other, two teenagers, Lidia and Bartosz. Not only were they neighbors, they were also friends. Their friendship grew, and before too much time had passed, they became engaged. They married, becoming husband and wife—and more recently, gave birth, becoming parents, becoming a family. Introducing Mom Lidia, Dad Bartosz and Beautiful Baby Boy Bruno. A real life fairy-tale you might say.
2015-11-08 16.24.41 2015-11-08 16.24.26
As if Poland were not an exotic enough location in which to settle down, this enthusiastic, independent  and adventuresome couple has kept on the move—5 years in Warsaw, 3 years in London, a year in New York and now a year [so far] in Chicago. Oh, and when I say “adventuresome”, they take the meaning of the word to a whole new level—traveling the world is part of their “normal” routine. Name a country—they have been there. Cambodia, Myanmar, Machu Picchu, Peru [while six months pregnant!], and Bogota,Columbia to name a few. I see a travel book in their future. [smiley face] I feel certain that Baby Bruno will be a world traveler before he can talk.
LidiaLipinska 2015-11-08 16.23.27
These kinds of stories are truly what brings life, light and purpose to LittleHoots—we have loved getting a little glimpse into the life of the Lipinski family.  With their book, they truly will have an incredible legacy of memories that will be a part of theirs, Bruno’s [and any other future “Brunos”] history as time goes by and they live out their “Happily-Ever-After”.
So. Here’s the deal. You, yes, YOU too can order your very own LittleHoots book for the holidays. From now through November 30th Just DO it. Now. Hoot! Hoot!

06 Oct


34 Funny, Fascinating And Totally Frank Quotes From Kids

October 6, 2015 | By |

Huffington Post Article


We are thrilled that LittleHoots was recently featured the Huffington Post Article titled 34 Funny, Fascinating And Totally Frank Quotes From Kids!

We think they made some great choices as these were some of our favorites from the last couple of months as well.

Did your hoot make the list?

Click here to see all 34 and to see if your hoot made it!

29 Sep


The Spotlight Is On

September 29, 2015 | By |

Rosemary. Jarot. Hana, Lucas, Jonah, Lila and Ezra. Meet the Gustin family. Every so often, we at LittleHoots begin seeing family threads of not only funny, wise and witty things that specific kiddos say, but their parents as well. These interactions between parents and their little ones can be lol funny, taking the app to a whole new level. Right out of the gate, we pegged the Gustin clan as a perfect example of such a family, using the LittleHoots app to weave their families’ story—one that they would have to look back on and “hoot” about for years to come.

Little Lila Gustin was one unique little girl who first caught our attention—her mom Rosemary was posting a multitude of amazingly memorable “hoots” while in conversation with her daughter.We quickly realized that it was not only Lila’s hoots that were cracking us up, but those  of mama Rosemary’s other kiddos as well—not to mention the daddio, Jarot. This is one fun and funny family who has truly found a unique and thoughtful [read FUNNY] way to tell their story. Five children might seem like a lot, but I’m still hoping they will adopt me.

 I would love to share a couple of my personal faves, as immortalized by the Gustins while using the LittleHoots app.


23 Sep


Awesome New Resource for Moms!

September 23, 2015 | By |

Mom's Connect App Image

We are so excited to inform you about an awesome new resource for moms called MomCo. It is a free app that helps moms locate other moms that live close to them with similar aged children. Other features include Playdates, a calendar of upcoming family friendly events, a service section where you can find all the local businesses that cater to you and your kiddos, a money saving deals section, and a GIVEAWAY section. They are currently giving away a $500 gift card to Target in the Giveaway section in the app located on the bottom of the home screen. Download now to enter!

MomCo has quickly caught the attention of moms and the media. MomCo was the #1 trending app in the App Store after being featured on The Today Show and were named one of The Must-Have Apps for Moms by numerous parenting websites. MomCo is truly a one stop shop that has something for every mom to enjoy on the app. See what all the buzz is about and become a MomCo Mom today!

Mom's Connect Contest

15 Sep


The Power of Two

September 15, 2015 | By |

LittleHoots Techweek Blog

Two might not seem like a number of significance to you guys, but when you consider that two team members from LittleHoots have made this year’s Techweek 100 list, the number two takes on epic proportions.

Lacey Ellis, Founder and CEO, and Dan Stifter, Advisor/Consultant have both been recognized as leaders in the emerging “tech hub” of Kansas City, one of the five American cities chosen for this week long series of events celebrating technology and innovation while showcasing the local community of entrepreneurs, visionaries and innovators.

This is a big deal.

The fact that Kansas City is being seen as the “Silicon Valley” of the midwest, and that two members of the “little startup that could”, (A.K.A. LittleHoots) is homegrown in said “Valley” speaks volumes for the future of our memory-keeping platform as well as our city.

The Techweek mission is about “building a better world through tech entrepreneurship. We bring together fledgling startups, emerging growth companies, and the titans of technology”. Whoa. Pretty lofty ideal, but one that is being well-played by Lacey and Dan.

The methodology for choosing the Techweek 100 is the same in each of the five host cities and is consistent each year. There are five qualities that are sought in each of the candidates being considered for the list: originality, prominence, growth, gumption and pertinence. Under the gumption label, read —“courage and drive led them to navigate their company through the startup world and continue to push to achieve a major goal”—that, my friends, is Lacey Ellis. The world of startups is hard…really hard.

Lacey, a former Art Director at a local Ad agency, has worked her b*** off to bring her dream of creating a Memory Keeping Platform to fruition…and she’s just getting started…you know, one step forward, five steps back; three baby-steps forward, half-a-giant-leap back…you get my drift. Passion, determination, glass half full, sacrifices left and right—Yep. Lacey.

Under the pertinence label, read— “their leadership has a public impact in the growth of their technological ecosystem”—meet Dan Stifter. Dan, a top-notch mentor/partner in the BetaBlox Business Incubator and Accelerator, has become an advisor for LittleHoots—simply because he believes—in us, in the mission of the LittleHoots ecosystem—that’s huge.

Dan, a former Senior Executive for both Coca-Cola North America and Hallmark Cards, Inc. is now becoming a sought after thought leader where his “thoughts” are needed most—like LittleHoots. Dan has applied his business acumen and emotional intelligence to our small but mighty team by helping us navigate the often muddy waters of not only how to sell an idea, but also how to make it work “better”. Dan the man.

So there you have it—In the midst of the excitement generated by the start of Techweek KC next week, the LittleHoots “power of two” will shine. Give a hoot!

17 Oct


LittleHoots gets BIGger…

October 17, 2014 | By |


We here in the land of LittleHoots like to think BIG. In fact, several of us recently attended the second “Big Kansas City” conference brought to our metro area by the Silicon Prairie News. According to their website, “Big Kansas City is: Founders, designers, developers, investors and the like converging on the Midwest for two and a half days sharing ideas, co-creating experiences, and inspiring altered landscapes”

photo 5As part of “the like”, LittleHoots can also claim to have founded a company, designed a brand-spanking-new mobile app, developed a platform for Memory Keeping, and invested lots and LOTS of time, hard work, energy and passion to bring this dream of Lacey Thomas Ellis to fruition. During the conference time,we shared the idea of LittleHoots with many, we co-created experiences by connecting and telling stories with people who had been strangers to us before the conference, and most importantly, we altered our own LittleHoots landscape by gaining much needed clarity of vision and priorities, topped off with a new found sense of urgency to raise our own high bar.

I love how this description of Big KC has no punctuation at the end—no period. I feel sure that this was intentional, giving attendees the sense that we only limit our own possibilities by thinking we are done, that we have arrived where we want to be—that’s the thing about possibilities—they are endless, one step leading to another.

So. Wide awake, coffee, phones and notebooks in hand we listened to a wide and totally diverse group of doers and thinkers, ranging from robot makers to world class drummers—yep drummers, as in “playing the drums”. I would just like to point out a couple of highlights from various presenters and share with you how we think they might be things that the LittleHoots team will be considering and hopefully implementing as we navigate into our future.

Some random bullet-point take-a-ways:

“Are you building a great product or a great company?”; “Know that your vision and values matter—and should evolve.” -John Wirtz, co-founder

“A lot of great businesses are started by asking the integral ‘why?’ “; “Entrepreneurs should always be empathetically authentic when it comes to their user base and figuring how to better serve them”; “Empathy for the user is what turns curiosity into a business.” -Shradha Agarwal, cofounder

“There isn’t a single face of entrepreneurship”;  “You must be 100 percent committed to the things you believe in”; “That being said, you must be 110 percent OK with changing everything else outside of what you’re committed to”; “Opportunities don’t come to you, you make them.” Four things that Maxine Bedat, co-founder wished someone had told her before starting a company.

Three marketing truths “that work anywhere”, shared by Anita Newton, marketing guru:

“The biggest lies are the ones you tell yourself—one common ‘big lie’ —thinking you have a good market fit when you don’t.”

“Your marketing team is not a reality show; there is no such thing as viral marketing or silver bullets to solve everything. You must put in actual effort to get results.”

“The scarcest thing on the planet is human attention. You aren’t going to be able to hold this generation’s attention with past tactics. To break through that lack of attention, you must present ideas that are unexpected or create an emotional connection. If you are able to figure out the emotional/universal truths for each of your market segments, your company can do great things.”

Mark Hemeon, co-founder, had many “gems”: “Say yes”; “Show up”; “Hire smarter than you”; “Value emotional intelligence”; “Measure all the things”; “Punch above your weight class” [HA!]; “Use peer reviews”; “Get rid of your ego”; “Be civil”; “Acknowledge that all jobs are hard”—among many others.

Mike Johnston, founder of, not only had a number of unconventional bits of wisdom for the entrepreneur, he also gave a stellar performance on his instrument of choice, a set of drums. “Pave your own way. Do things the way they’re not telling you to do them in the [business] magazines”; “The moment you say ‘I wish’ out loud, you need to act”; “It’s seriously time to rethink your social media approach—FaceBook, YouTube, Twitter and Instagram are each avenues leading to different fan bases”.

photo 2


Good stuff. All, really good stuff—and believe me, only the tip of the iceberg. These “nuggets” of wisdom from some of the best and brightest on the scene may seem a bit heady and disjointed out of context like this, but I feel that it is important to state how “sponge-like” we are at LittleHoots now, as we continue building to make this the “go-to” Memory Keeping Platform for now and years to come. This kind of bigger picture thinking could not have been more timely for our small but mighty team—we have been at it for more than a year and it is time to play with the Big Kids, the winners. This is certainly not to say that we have not been winners—look at all the wonderful Memory Tiles that have been created by you—our users, our fans. We DO, however, need you to keep engaging with the “more than you may realize now” importance of documenting what truly is important—those family moments, priceless memories that once forgotten are gone forever—you know, “Outta sight, outta mind”. There is so much more to be done, and we are poised, at the tip of our own iceberg of possibilities that we will continue to bring to you and the ones you love as LittleHoots evolves. [Insert smiley face here.]

27 Aug


LittleHoots Goes Big [Kansas City] Time!

August 27, 2014 | By |

LittleHoots has some big news to share—Big Kansas City that is! Founder and CEO Lacey Ellis has made the tabloids yet again with an outstanding testimonial for the Kansas City based arm of the yearly event sponsored by the Silicon Prairie News. As Big KC website describes the event, “Big Kansas City is: Founders, designers, developers, investors and the like converging on the Midwest for two and a half days sharing ideas, co-creating experiences, and inspiring altered landscapes”. To quote Forbes magazine, it is “one of the top conferences to attend for entrepreneurs”.

LittleHoots, the “dream big” idea brought to life by our very own Ms. Lacey, has caught the attention once again of Silicon Prairie News, the go-to publication for any news of local cutting edge technology and the entrepreneurial community. The LittleHoots story has been captured in part by SPN in two earlier additions, and this time, the LittleHoots/Big Kansas City connection is explored. The article in full can be read here:

Working closely with Lacey for the last six months, I feel privileged to hear the story first hand—you, know, with out-loud spoken words…?!? Granted, her LittleHoots journey has been a part of her conscious reality since the birth of her first child, Mr. Jett Ellis, the rock-star, four-and-a-half year old who literally became the “spokesperson” for her dream—but it was Big Kansas City that flamed the spark. No shrinking violet, Lacey truly made the lessons she describes in the article her mantra during the Big KC Conference in 2013—and I will say, she has also incorporated these “lessons” into her ongoing leadership of the LittleHoots team, and the implementation of the its mission. A note about the founding team—it was a mere two weeks after Big KC 2013, [where Lacey was encouraged and inspired to take her dream to Startup Weekend], that she met her LittleHoots Co-Founders, Kim, Steph and Wade—at Startup Weekend…!  It is our belief at LittleHoots that some things are just meant to be—[insert smiley face here]

Lacey at Big KC—2013:


I feel very fortunate to have the opportunity to to actually attend Big Kansas City 2014 with Lacey this year—what better teacher could a “student” have to get the very most out of the experience??? Stay tuned, we’ve only just begun!

Startup Weekend—2013:


Stephanie Lashley at Big KC before meeting Lacey, Kim and Wade:


Founding Team—2013:


16 Jun


Why Littlehoots?

June 16, 2014 | By |

Littlehoots what and Littlehoots how.

with her Littlehoots Jett and Andi

Lacey with her Littlehoots Jett and Andi

Okay—by now you know that Littlehoots is a mobile app that allows you to capture memorable quotes that tumble out of the mouths of your kiddos, your grand-kiddos, your friend’s kiddos—words that you can save, along with photos, encased in a nicely designed Memory Tile. Created on the spot by you—yes, YOU—it’s that simple. They say it—you crack-up, tear-up, scrunch your eyes in disbelief—and, with a couple of clicks on your mobile device, you send it on its merry way to the archives of your camera roll, your social media of choice—and yes, your heart—for however long you want to keep it there. You can bet that twenty years down the road, those kiddos are going to look at these, roll their eyes, and say “no! C’mon—I didn’t say THAT…did I?”

Littlehoots why!!! [pay attention! :)]

Daddy Nate and And1

Daddy Nate and Andi

So. This is what you know [hopefully!] about Littlehoots—the “what” and the “how”. There is a part of our brains that can understand, process and articulate a fair number of facts and bits of information about any number of things—but there is another part that asks the question, “why?”, in the sense of “why is this so appealing, why does this matter to me?”. This makes things a little trickier, a little more difficult to articulate. I think it might have to do with the fact that, for the most part, as adults we have an intuitive emotional response to these “hoots” that is hard to define. We are connected to our families and friends as emotional beings which brings this natural response to the innocence with which “our” kids express themselves.  We can’t help but be drawn in with delight. This is our “why”.

Littlehoot meets littler-hoot!

Littlehoot meets littler-hoot!

You might ask “why” this would even matter to me, a single guy with no kids, no nieces or nephews, and obviously, no grand-kiddos. Well, let me tell you. As I mentioned above, the “friends” category is huge for me—they are my “family”. And yes, my “family’s” little ones say some pretty amazing stuff. One of my own very personal “why”s is all about the example of one new friend, Lacey Thomas Ellis—CEO and Founder of Littlehoots. This smart-as-a-whip wife [of Nate] and mom of two—Jett, coming up on five years and Andi, all of, as of today, ten DAYS old [!]—is the person, the living, breathing articulation of “why” Littlehoots. Jett Ellis, bless his little heart-:), has come out with some real winners of “hootable” quotes, the most memorable one being “look, Mommy! The moon is on!” which was the beginning of Lacey’s pursuit of her dream. She knew in her heart that this was only one of many  memorable quotes that would come out of this little guy’s mouth, as well as the mouths of countless other kiddos. That’s the “why” key—she was not just looking to preserve her own family’s story, but the stories of ALL families. It is truly her mission, it is that important to her—and now, to me as well.



That being said, as a company, Littlehoots is 100% committed to helping everyone, every family-[yes, we—everyone- are all part of a larger family]-capture that special memory and tangibly keep it for years ahead to savor. All those countless “little” memories, that, when put together, form a story—a story of a life. Again,it is that important. Thus, Littlehoots, once a dream, is now a reality for Lacey Thomas Ellis—she is living her “why”.  This is a calling, a blessing, and I feel like the luckiest guy in the world to be able to be a part of this “why”, helping her and her small but mighty team of amazing co-founders [yes YOU Kim, Wade and Stephanie, Jeff and August] realize this dream and move it ahead—and yes—you can be a part of that dream.


team work


22 May


LittleHoots 1.0

May 22, 2014 | By |

Launching a mobile application is a little surreal – even for those of us who work in a tech field and are accustomed to launching apps or other digital commodities on a daily basis.  When you’re creating and launching your own product, the stakes are a little higher.  You want everything to be perfect.  You’d rather not have to iterate seven times before users and potential customers use it.  However, from the feedback we’ve received, users do seem to be a little more understanding when you use the word “beta” or “version 1.0” to describe the state of the application.  With that said, we’d like to give you an update on the first version of the LIttleHoots mobile app and also tell you about all the exciting things that have been happening to date.  The app has been live in iTunes for a little over 2 weeks.  To date, we have over 350 active users who’ve created over 900 memory tiles and the feedback has been really positive. Keep it coming!  The two major bugs that were present in the first version have been fixed in the version currently available for download.  We anticipate being able to launch our Marketing campaign on or around June 20th.

To help us get the word out, we hosted a launch party on Saturday May 10th at OfficePort in Kansas City, MO, where we office and we invited some of our friends and families.  These “friendlies” are also our first users.  The launch party was a way for us to thank all the people who have been so supportive of our journey and for us to keep getting the word out about our app.

Launch Party Launch Party 1 Lacey Launch Party

What can you do to help?  Download our app!  Tell us what you like, what you’d like to see changed.  We want to hear from you!  Tell your friends.  Do you know someone who would enjoy our app?  Share it with them!

Thanks for your continued support! Until next time!
The LittleHoots Team

24 Apr


Painting Our Lives With Memories

April 24, 2014 | By |

Why are Memories Important?

Life’s memories are important. They carve our souls; they mold our lives. They serve as a reminder of our past, a snap shot in time long after the original moment has passed.  These reminders, whether captured in photographs, video or quotes, help to bring us back to the original moment in time, evoking emotions associated with that memory.  A memory is a way of holding onto things we love, the things we are, the things we never want to lose and shape us into the people we are intended to be. Things end but memories last forever.

Momentos of the Past

Photos, videos and quotes help us recall moments from the past.  Whether you’re capturing memories using old school techniques and storing them in shoeboxes or using modern day apps like Instagram and Facebook, memory capture is an important part of life.  But paper photographs fade or are easily damaged.  Social networking apps like Instagram and Facebook are great but memories shared on these platforms get lost in the noise.

Capturing Memories Forever

We know memories are important and we want to help our users capture and keep these memories forever. This is the reason we created the LittleHoots mobile application.  The mobile application, which launches on May 6th, will help users capture memories in a beautiful and meaningful way.  It also allows memories to be stored forever.  From the focus groups we’ve conducted, we know that storage tops the list of importance for users of a memory keeping application.  And our application will include unlimited storage upon launch.  In addition to storage, we’ve created the ability for users to easily drop their memories into designer “Memory Tiles.” Memory Tiles will allow users to capture those important moments and turn them into HallmarkTM quality works of art that can be framed.  And we know they are Hallmark quality because Eric Disney, HallmarkTM illustrator with 36 years of experience, is a member of the LittleHoots team.

“ the end, all that really matters isn’t the things you did, but what its effects are today, not the knowledge you have learned, but how you applied it, not the words that were said, but how they made you feel, and most of all, not the moment of occurrence, but how its now just a part of our memory.. Everyday, we make memories.. Let’s paint our lives with happy ones…”  — Anonymous


LittleHoots Eric Disney





LittleHoots Memory Tile 1





LittleHoots Memory Tile 3